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Give reluctant sellers a little push
Got homeowners teetering on the very brink of listing but not quite ready to commit? There’s a strong case to be made for going ahead. Rick Munarriz of investing website Motley Fool offers homeowners...
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Down to the last detail
Realtor and blogger Jeffrey Hogue digs down to figure out why homebuyers have become so picky. In 2015, a “Home Sale May Come Down to Nooks & Crannies.” Read the blogFiled under: Industry Articles...
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This house is a star
Stop us if you saw this one already, but we’re amazed by the $40,000 “lifestyle film” that two California real estate agents commissioned to help sell a $33 million home in West Hollywood. The Los...
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How to sell more . . .
In the case of 13-year-old Katie Francis of Oklahoma City, that might be how to sell more of most anything. The Girl Scout sold 22,200 boxes of cookies this year to break the world record she set in...
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X + Y + YOUR CLIENT’S NEEDS
Show them your algorithm The online number crunchers have their algorithms for figuring property value, and Rick Jarvis, founder of One South Realty in Richmond, Va., has his. “At the end of the day,...
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National Breast Cancer Awareness Month 2015
Homes & Land magazines will ‘go pink’ to raise funds during National Breast Cancer Awareness Month TALLAHASSEE, Fla. —Homes & Land magazines nationwide will be wearing pink ribbons during...
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A more rewarding way to network
“Talking the talk: The secret to great networking,” by Linda O’Flanagan, offers practical advice on how to make networking events work for you. For one thing, say many experienced networkers, go to...
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Brand building, Trump style
Like him or not, real estate mogul and presidential contender Donald Trump is a master of branding and marketing. Real Estate Weekly takes a look at his tactics in an article titled “How to brand...
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12 habits and attributes of high-performers
1. They maximize their time, skill and talent. 2. They acknowledge problems but focus on solutions. 3. They ask intelligent, relevant questions. 4. They make difficult (but necessary) decisions. 5....
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Risky business
“If it scares you, it might be a good thing to try.” — Author and marketing genius SETH GODINFiled under: Marketing Minute
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How to be everywhere, all the time
Multi-channel, omni-channel, whatever you call the current approach to marketing, the basic idea is the same. You need to reach homebuyers and sellers wherever and whenever they’re looking, and listing...
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120 seconds to a better day
RealEstate Coach’s RealClues newsletter passes on this tip from Tami Bonnell, CEO of EXIT Realty, who has a “120-second rule” for helping herself stay sane and motivated. Every morning take a minute to...
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When Facebookers are looking
A host of media and marketing companies have scrutinized users’ behavior on Facebook, with varied conclusions, but many analysts recommend 1 to 4 p.m. Thursdays and Fridays for the most shares and...
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A strategy for success
“We like to advertise consistently in the same market. I need to get that repetitive marketing out there, because when you continually advertise, you get better results,” says Bill Roe,...
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Make the holidays happy for your business
While the competition makes merry, smart agents are making money. If recent history is any guide, more than $3 billion in real estate commissions will be generated nationally during the year’s fourth...
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For now and the foreseeable future . . .
“For now and the foreseeable future, the very best advice still comes from human beings.” — CAROLYN BLOCK ELLERT, co-owner/broker of Premier Sales Group, on online home-value estimates vs. an agent’s...
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Take it from Fred
“I have been using Homes & Land magazine for my whole 30-year career. I have never missed one issue. I had a marketing background with Sears before real estate. It is very simple. Not rocket...
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‘The single most revealing sales question’
Understand the “why” behind what your buyer wants if you want to go beyond being a real estate order-taker and become a trusted adviser, says Jeff Shore, founder of Shore Consulting, in an article for...
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Finding the decision maker
Real estate coach Jared James has a useful tip on how to figure out who will make the decision on whether or not you win a listing. In “How to Get the Listing Every Time,” he recommends: “At some point...
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How to be the agent that clients remember
Thanks go to the Orlando Sentinel for the delightful story of real estate pro David Gallup and wife Diana. Every fall before the holidays, Diana bakes and David delivers homemade cinnamon rolls to...
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