In the case of 13-year-old Katie Francis of Oklahoma City, that might be how to sell more of most anything. The Girl Scout sold 22,200 boxes of cookies this year to break the world record she set in 2014. Young Katie has been offered multiple jobs and motivational speaking engagements. The New York Times recently sought her out, and she gave the newspaper a few sales tips:
◼ Always smile at your customers. “No one wants to buy from a person who is frowning.”
◼ Don’t dawdle with people who turn you down. “Move on and find the yesses.”
◼ And finally: “There is more than one way to sell a cookie.”
Filed under: Industry Articles and Trends
