Show them your algorithm
The online number crunchers have their algorithms for figuring property value, and Rick Jarvis, founder of One South Realty in Richmond, Va., has his.
“At the end of the day, good agents are far better at impacting their client’s decision about individual houses than any über-computer run by any team of Stanford grads will ever be,” Rick writes. “Our algorithms incorporate things that the computer models cannot even fathom and we change them each and every day based on the need of the clients we are working with.”
Here’s how Rick shows his algorithm for clients:
YOUR Best Decision = YOUR NEEDS + As Much Math as Required + Current Market Conditions + YOUR NEEDS + Schools + What is Available + YOUR NEEDS + Time of Year + Decor + Architect + Parking + Other Agent + [Local Area] + YOUR NEEDS + Timing + Development + Inspections + Lender + YOUR NEEDS + Builder + Trends + Whatever Else Needs to Go Into the Analysis + YOUR NEEDS
Filed under: Marketing Minute
