Finding the decision maker

Real estate coach Jared James has a useful tip on how to figure out who will make the decision on whether or not you win a listing. In “How to Get the Listing Every Time,” he recommends: “At some point when you arrive at the seller’s home, say, ‘So who’s going to show me around this beautiful home?’ It doesn’t sound like a big deal, but this simple line will reveal to you who the decision maker is.” The person who says “I will” is, of course, your woman or man.

Find Jared’s article