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Expect A Happy New Year For Sales!
Expect A Happy New Year For Sales “What’s the housing market going to look like in 2015?” When Frank Nothaft asks that question, you can bet he’s got an answer. And from where the chief economist and...
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Homes & Land climbs Entrepreneur’s Franchise 500 list
TALLAHASSEE, Fla. — Real estate media company Homes & Land moved up 24 notches on Entrepreneur magazine’s Franchise 500® list for 2015, coming in at No. 353 in the annual rankings. To put that...
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Plan Now To Have A Great Year
Ready to get your business revved up and roaring for 2015? Then it’s good to have a plan, and lots of smart people out there have helpful advice on setting goals and staying on track in the field of...
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We’ll Help You Win
Homes & Land does a lot to generate leads. We also help you win listings. No doubt there are times when you compete with three or four other good agents for a listing. These competing agents are...
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Did That ‘Digital’ Lead Come From Print?
When Toronto-based company WebsiteBox recently asked 340 real estate professionals if print is dead, the answer was a definite "no." Print is very much alive, and agents float out listing and business...
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Post Away! Facebook Doesn’t Mind
Contrary to some old reports still floating around online, Facebook does not currently penalize posts uploaded to the social media site with third-party tools. For Homes & Land advertisers, this...
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A Smart Strategy Pays Off
"Homes & Land magazine has been an integral part of my marketing. I can attribute a six-figure commission on a transaction that had a presence in the local Homes & Land Magazine of Southeast...
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The Right Moment
You might be waiting for things to settle down. For the kids to be old enough, for work to calm down, for the economy to recover, for the weather to cooperate, for your bad back to let up just a...
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Let’s Talk Luxury
Trying to tap into the luxury home market, where commissions soar to the stratosphere and one good sale can make the year? Let Homes & Land help. We are the ideal marketing partner for achieving...
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An Online-Only Experiment
Realtor Kellie Simpatico went from advertising in Homes & Land of Edmonton in Canada to an online-only strategy and then back. Once again a highly valued Homes & Land client, Kellie relates the...
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Get Ready for a Strong Spring
The Mortgage Bankers Association reports that purchase loan applications rose the last week of March for the twelfth week in a row after 53 weeks of declines, increasing 5.7 percent week over week...
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The Millennials Are Here, and They Need Realtors
The newly released National Association of Realtors’ "Home Buyer and Seller Generational Trends Report 2015" finds that Millennials, also called Generation Y, made up the largest group of recent...
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Reaching Younger Buyers and Sellers
You know homebuyers and sellers 35 and younger grew up digital and turn to the Internet for real estate information. When it comes to communications, it’s not surprising they also trend digital. NAR...
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Housing emerges as a ‘bright spot’ in the economy
Homes & Land’s marketing minute Housing is the ‘bright spot’ It’s better to be a source of light than a dark cloud any day, and the latest numbers have Dow Jones’ MarketWatch calling housing a...
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Our readers want you
Homes & Land’s marketing minute Our readers want you Homes & Land’s 2015 Readership Survey is complete, and the results are just as we suspected. Our readers are prime buyers and sellers....
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Your best buyer may be overseas
International buyers snapped up $104 billion dollars’ worth of residential property in the U.S. from April 2014 through March 2015, according to the new “Profile of International Buying Activity” from...
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Give a little, with a flourish
Reciprocity is something you don’t have to explain to people. They just get the idea of mutual exchange. According to a blog post from marketing and sales software company HubSpot: “One study found...
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Ask for just 5 minutes
Real estate trainer Jared James takes on the task of converting seller leads in a recent post for RealtorMag. Among his three suggestions to help you get in the door with a hesitant homeowner: Ask for...
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Beware ‘lead pirates’
Realtor and Inman News contributor Jeffrey Hogue spots a pack of real estate lead thieves sailing the Internet’s vast seas. They’re trolling for info from homebuyers and sellers who should be...
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The magic number for closing deals
Bernice Ross of RealEstateCoach.com lays down the law on how to close more sales, and it’s the Law of Three. When you offer a client options, give them three choices and three only, she writes in an...
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