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The case of the mysterious consumer
Or why leaving MLS numbers out of ads can increase your leads Ms. Z was very interested in a listing in the last issue of Homes & Land. She dog-eared the page for the immaculate 4-bedroom and even...
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Dress well, do better
Hoodies and jeans are fine for idiosyncratic and exceedingly rich Facebook founder Mark Zuckerberg, but regular working people do better when they’re dressed for success. Wearing formal clothes —...
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In search of the perfect headshot
Follow broker Preston Zeller on his quest to find a portrait of himself that gives online viewers a good impression in the 40 milliseconds it generally takes people to judge the “face of your brand.”...
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Making marketing efforts a “cinch”
“Our monthly ad is a great way to showcase our listings for sellers, and they could not be more pleased with the end result! Thank you for making our jobs and marketing efforts a cinch. Your customer...
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QUICK LINKS
■ Good schools are the best, a hospital isn’t great, and city skylines top beach views — what features make listings sell the fastest? ■ Give the first-time buyer who’s a babe in the financial...
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Make sure they don’t forget you
“It is not your customer’s job to remember you. It is your obligation and responsibility to make sure they don’t have the chance to forget you.” — PATRICIA FRIPP, motivational speaker and sales...
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Homes & Land’s Marketing Minute
You’re getting noticed online Looking for a way to rise above the Internet’s noise and clutter? You’ve got one. It’s called Homes & Land. Your ad in the magazine comes with a package of features...
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June 2016 Marketing Minute
You’re making home sellers smile As a real estate agent, you can understand your home sellers’ mindset. They’ve entrusted you with their most valuable asset, and now they’re waiting for something good...
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July 2016 Marketing Minute
You have luxury covered If you do business in the luxury market, count Homes & Land as your not-so-secret weapon. We give you a competitive edge. With Homes & Land, you can offer an unbeatable...
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August 2016 Marketing Minute
Print delivers the biggest bang for your buck According to a new study presented by Nielsen Catalina Solutions at the Advertising Research Foundation Audience Measurement 2016 Conference, magazines...
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5 Things Entrepreneurs Can Learn from Rio’s Preparation for the Olympics
The summer Olympics will commence this week in Rio de Janeiro, but the road to the opening ceremony has not been an easy one, with multiple problems plaguing both the city as well as the country of...
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Understanding the Mind of a Luxury Buyer
For generations, we have seen people climb slowly to the top of the success ladder with sweat and tears, sometimes lining their pockets with cash as they go. Today, we see a shift of the high-income...
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September 2016 Marketing Minute
Is 3D Printing the Future of Real Estate? According to a new study presented by Nielsen Catalina Solutions at the Advertising Research Foundation Audience Measurement 2016 Conference, magazines...
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October 2016 Marketing Minute
Taking leads to the max with social media marketing If you feel that your social media efforts are not getting you noticed or making the impact you expected, then it may be time to tweak your...
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November 2016 Marketing Minute
Print is Alive and Thriving The print industry is very much alive and well, according to research in the 2016/17 Magazine Media Factbook. In addition to its number one ranking in reaching affluent...
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December 2016 Marketing Minute
Is your business ready for 2017? The new year is right around the corner, which means it’s time to rev up your real estate business! What does 2017 look like in regards to mortgage rates, home values,...
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January 2017 Marketing Minute
15 Ideas for Anchoring Your Marketing Approach around Customer Behaviors When it comes to the home buying journey, it is up to consumers to decide where to research, how to buy, when to purchase, and...
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February 2017 Marketing Minute
Existing Home Sales Begin 2017 with a Bang Median existing-home prices as well as condominium and single-family home prices are up 7.1, 6.2 and 7.3 percent respectively from this time last year. These...
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March 2017 Marketing Minute
Step Up Your Mobile Marketing Mobile marketing is one of the most effective ways to promote your real estate business. More than half of consumers in the Generation X and Generation Y demographics...
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April 2017 Marketing Minute
What’s the Buyer’s Role in the Appraisal Process? There has been ongoing debate around whether a listing agent should be part of the appraisal process. There are some states where the listing agent...
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