February 2017 Marketing Minute

Existing Home Sales Begin 2017 with a Bang

Median existing-home prices as well as condominium and single-family home prices are up 7.1, 6.2 and 7.3 percent respectively from this time last year. These increases led existing-home sales to grow 3.3 percent and hit a 10-year high in January.

A pace this quick hasn’t been seen since February 2007. For areas outside of the Midwestern region, earnings were sizable, totaling 5.69 million in sales. To see the full NAR/Realtor.com® report summaries from RISMedia, follow the link below.

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Pets Have Pull for Homebuyers and Renters

Domesticated animals have become more like family members in recent years. According to a February 13th report from The National Association of REALTORS®, 81 percent of Americans say that their pets play a role in their housing situation.

When it comes to moving and remodeling, households with pets are ensuring Snoopy, Garfield and Tweety have their lodging needs met in addition to those provisions their humans require.

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We Are All Salespeople.
Use These 3 Techniques to Become a Better One.

You may not have the title of a salesperson, but it’s imperative that you polish up on your skills and become a better communicator to win in business and in life. All of us do some type of sales on almost a daily basis. In an article featured by Entrepreneur Magazine, contributor Matt Mayberry, Speaker and Maximum Performance Strategist discusses three techniques for becoming a better salesperson.

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Direct Mail Marketing Statistics for Small Businesses

US advertisers spend $167 per person on direct mail to earn $2,095 worth of goods sold – a 1,300 percent return! Despite claims that direct marketing is dead, these statistics prove otherwise. Small Business Trends discusses the most recent statistics for small businesses collected from a variety of sources.

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QUICK LINKS

■ 5 Secrets to Writing Sales Emails That Prospects Will Reply To

■ 6 Ways to Use Facebook to Sell Your Home

■ 5 Big Trends and Tips for Social Media Marketing

“Grind while they rest. Study when they party. You’ll live like they dream.”

—GRANT CARDONE,
American author, motivational speaker, real estate investor, and sales trainer

HOMES & LAND | FEBRUARY 2017