October 2016 Marketing Minute

Taking leads to the max with social media marketing

If you feel that your social media efforts are not getting you noticed or making the impact you expected, then it may be time to tweak your marketing strategy and how you engage with past and potential clients.

You’re not alone; according to Hubspot’s Social Media Benchmarks Report, “many real estate agents and brokers have a difficult time engaging with clients through social media.”

To get you started on the fast track to social success, a recent article offers some great tips that will help you “power up your social media marketing efforts so your real estate agency can start getting the notice and leads that it deserves.”

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Social sharing from one platform

Once you have a solid marketing plan in place, it’s time to take advantage of all the helpful tools available to you and your real estate agency. As a Homes & Land advertiser, you’re provided with easy-to-use social media tools to effectively promote your listings and superior expertise.

No matter how you connect with your social network, Homes & Land can help. You can share your listings on Facebook, Twitter and Pinterest directly from the Homes & Land Control Panel. You can even post Virtual Tours of your listing to YouTube.

It’s never been easier to promote your services and your inventory to your social network!

Learn more about technology-fueled advertising opportunities with Homes & Land

Real estate gets a seat at the S&P 500 table

It’s official: Real Estate has been promoted! Once a sub-industry of the financial sector, real estate has now gained its spot in the S&P 500 Index.

“Real estate’s promotion should attract more institutional and individual investors to the space,” according to an article in Forbes Magazine. “It tells them this is no longer a niche market but one with a distinct and significant presence, with its own unique business drivers.”

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How to make the most of your “To-Do List”

With all the endless tasks that we have to complete on a daily basis along with the pressure to remember everything, to-do lists can honestly be a lifesaver. Whether you prefer to set a reminder in your phone or physically write it down on a notepad, here are 7 styles of to-do lists that you may not have tried. Ready . . . set . . . organize!

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Understanding the mind of a luxury buyer

Knowing this growing group of prosperous buyers is a valuable commodity in today’s market. With some insight into lifestyle, technology, and locations, a rewarding transaction could be well within reach. Let’s take a deeper look into the mind of the luxury buyer.

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