June 2017 Marketing Minute

Existing home sales hit 5.62 million units in May, vs. expectations of 5.57 million

The May home sales numbers are in from NAR, beating economists’ estimates. The median house price rose to an all-time high, namely due to a shortage of homes on the market relative to demand nationwide. Read the full story here.

Boost Your Real Estate Business with the Three “C’s” of Marketing

If you have ever taken a marketing course, you’ve likely heard of the four “P’s” of marketing (product, price, promotion and place), but one marketing agency offers up the 3 “C’s.” Our team here at Homes & Land agrees with their approach of focusing on Consistency, Creativity and Commitment when building out your marketing program. Get their perspective here.

Who’s Powering the Housing Market? Surprise! It’s Millennials!

Much of the news coverage about buying habits of Millennials has focused on their inability and/or unwillingness to purchase a home vs. rent. However, it may come as a surprise that they are actually the largest group of homebuyers in the US! It’s part of the reason why our team continues to invest in new technologies ? like text codes ? to engage what is now the largest group of homebuyers for the fourth straight year. Read the entire article from NBC here.

Creating the Ultimate Buyer Experience

Creating memorable buying experiences can often be the difference in obtaining a one-time customer, or a lifelong customer who also refers their friends and family to you. These tips provide a good refresher on how to ensure your buyers are wowed by their experience with you. Check out the full article here.

How to Perfect Your Pre-Listing Presentation

Winning listings often comes down to first impressions. The real estate consultant in this article provides an interesting perspective on how to maximize your chances when vying for a new listing. He recommends a strong listing presentation, coupled with getting it in front of as many sellers as possible. Read all of the recommendations here.

QUICK LINKS

■ Boomers Look To Real Estate To Afford Retirement

■ These are the fastest-growing cities in the U.S.

■ Big drop in mortgage rates juices refinances, but doesn’t seduce buyers

“As marketing converges with customer service and sales, marketing today is more about helping and less about hypinge.”

—JOEL BOOK,
Principal – Marketing Research & Education Group, ExactTarget

HOMES & LAND | JUNE 2017