May 2017 Marketing Minute

Successful agent proves content marketing doesn’t have to be tricky

A recent story from Inman talks about one agent’s success using content marketing. It’s a great story that talks about how to leverage your passions outside of work to drive business. Have you ever thought about using content marketing? Read More here.

Housing Sentiment in April Rebounds Following March Dip

Fannie Mae recently announced that April proved to be a strong month for home buyer confidence following a slight dip in March. Of note, the percentage of Americans who believe now is a good time to buy a home increased 5%, while the number of Americans reporting that their income is significantly higher than it was 12 months ago also increased 2%. Check out their interactive chart showing other consumer confidence metrics here.

26 personal branding insights from real estate experts

Building a powerful personal brand goes hand in hand with positioning yourself as a credible expert in your area. But how do you go about it? This Inman article gives a great, visual look at the “ABC’s“ of personal branding. Read the rest here.

6 Steps to Massively Improve Your Marketing and Branding

Our team here at Homes & Land is constantly focused on providing our clients with a comprehensive strategy to help them gain more listings and sell homes for their clients. This article reinforces that approach by suggesting that a combination of print, social media and digital advertising should be used to improve your marketing and branding efforts. Read more here.

How Real Estate Agents Can Crush Social Media

Social has been a hot topic for years now in the real estate industry. But many agents still struggle with balancing the time it takes to be successful on on the various platforms while ensuring that it’s making an impact on their business. Here are some great tips for maximizing your time on social media. Read more.

QUICK LINKS

■ 5 Life Hacks for busy real estate agents

■ 8 tips & tricks for getting listings as a newly minted agent

■ 7 Snapchat tips for agents

“Approach Each Customer With The Idea Of Helping Him Or Her To Solve A Problem Or Achieve A Goal, Not Of Selling A Product Or Service.”

— BRIAN TRACY,
Motivational public speaker and self-development author

HOMES & LAND | MAY 2017